If it’s not in science, tech, entertainment or books you’ll find it here. Unlike many of my salaried colleagues on a single beat, one of the pleasures of being a freelancer is that I can write about anything I like (as long as I can get an editor to agree to buy it).
And for someone for whom knowledge only prompts the thirst for more knowledge in more areas, it’s given me the chance to look at how hotdesking is a thing again, the forgotten history of Australia’s pulp fiction market, a couple of fearless South African photographers and their hair-raising images of Great White Sharks on the hunt and the longstanding theory that Batman/Bruce Wayne is obviously gay.
The first thing to remember about a digital transformation strategy is that your people and technology have to work together to be successful. The flashy buzzwords and marketing spin might
Continue readingDeveloping a Digital Business Transformation Strategy
Going on a cruise along the world’s rivers in warmer climates to escape the cold of the winter used to be a rite of passage among many holidaymakers. Thing is,
The kids are gone, you’ve downsized and it’s time to set sail and see the great cities of Europe, Asia and beyond from their iconic rivers. But you want very
So, the first part is done: you’ve made some amazing music and you have fans that you want to hear you perform live. Pat yourself on the back for getting
Continue readingWhat it Takes To Get a Music Show On The Road
Of all the quintessential attractions Los Angeles has to offer, Universal Studios – nestled at the eastern end of the Hollywood Hills – is among the best. It’s not only
Provide a product or customer experience people love and they can become an effective marketing asset – talking about your brand and referring you to their friends and followers, both
Hot-desking is still a thing, but the secret to making it work is to look beyond mere desks and realise it’s not about moving, swapping or removing furniture, it’s about
Continue readingHot Desking: How Successful Businesses Make it About People, Not Desks
With businesses operating in so many different channels – both on and offline – the challenge is how to give your customers the consistent and unified experience they expect. Today,
Continue readingThe Art and Science of a Cross-Platform Customer
Popular characters are open to endless interpretation by the artists who create stories about them, and while there might well be a corporate ruling somewhere not to make Batman ‘too gay’, the power of art is that it can confound and subvert established modes of thought. … Continue readingIs Batman Gay?
History is littered with people who made bold predictions about the future that turned out to be spectacularly wrong. Why is imagining tomorrow so damned difficult? We all love astoundingly
Continue readingPredicting the Future: Why We’re Always Wrong
