Online search has changed in the ChatGPT era. Instead of using Google, workers can query AI as they would a colleague at the next desk and get the answer without having to even open another browser tab.
To some, the danger is that as we look at less original web content rather than content AI references, we’ll have no reason to create original web content anymore.
Critics argue that as sources and links gradually degrade, there will be nothing left but AI models endlessly regurgitating each other’s content, steadily decreasing in value because of amplified inaccuracies and biases. It’s been called everything from the dead internet to the death of Google, and it’s even been studied mathematically as ‘model collapse’.
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