Why the best businesses avoid greenwashing and how they do it

GreenwashingAs the climate crisis deepens, partners and customers alike are questioning how the businesses they deal with are adapting and helping to fight this threat. In answer, business leaders should provide transparent data on their green strategies and avoid greenwashing – saying one thing about their climate action and doing another.

Many firms are working hard to build a sustainable business model, this involves far more than making environmental pledges. A truly green approach by business leaders will involve proper investigation, oversight, and reporting on the sustainability score of their firm.

There’s still a long way to go. Although Gartner identified sustainability as the key strategic technology trend for 2023 – the majority of firms are still failing to meet sustainability goals. Those falling behind need to own up to it and make honest cases to their investors about how they will address climate concerns.

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