You’d be forgiven for thinking virtual reality (VR) has gone the way of 3D TV, NFTs or Second Life, other technologies that had us talking during all-encompassing hype cycles but which are barely mentioned a few years later (if they still exist at all – see Google Glass).
Just a couple of years ago, the new generation of VR was everywhere. Magic Leap raised $2.6bn but has yet to release a world-beating product. Apple Vision Pro (costing as much as you’d pay for a decent secondhand hatchback) never caught on.
But Facebook sent the loudest signal to the market, renaming itself ‘Meta’ to coincide with its investment in its own metaverse VR platform, Horizon Worlds.
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