It’s not news – if you produce video content, there’s a bigger potential audience than there’s ever been before, and you already have competition, no matter what your industry.
It’s also a different audience for a new age. Your viewers don’t care how much data storage or which video codecs you have – they probably don’t even know what video codecs they have themselves.
All they want is to watch what you have whatever screen they’re looking at, or whatever their network connectivity at the time or the rights management you’ve had to strike a deal on. If they press play on your site or app and nothing happens, a thousand of your competitors are only a mouse click or finger swipe away.
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