The Art and Science of a Cross-Platform Customer

EftposWith businesses operating in so many different channels—both on and offline—the challenge is how to give your customers the consistent and unified experience they expect.

Today, there are more platforms, tools and methods to engage with customers than ever before. Technology allows for more interaction in-store and in the real world, and there seems to be a new digital content platform every other week. It can be hard to keep up with all of the changes and trends.

But it can be even harder to make sure your brand is consistent across your storefront, website, blog, social media, webcasts or podcasts and every other customer contact point you have to wrangle.

A buzzword from the retail world – omnichannel – has never been more relevant. It’s not only a way to offer multiple entry points for customers to engage on their terms, but a way to make sure your message is consistent across all channels.

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