The word innovation doesnâ€™t usually bring to mind wastebaskets. But back in 1914, a Grand Rapids, Michigan–based furniture company received a patent to make something the world had never seen: a strong, durable, fireproof, low-cost wastebasket.
More than a century later, Steelcase is an architecture, furniture, and technology products provider with 60,000 products and 20,000 finishes on offer. And a culture of innovation has remained core to the company since that first patented design.
The latest Steelcase design advance is a virtual oneâ€”a new innovation to help design, assemble, and market its products. â€œWhen you tell customers, â€˜This is a small office, this is a small hallway, this is a big hallway,â€™ they have a really difficult time understanding the space,â€ says Steelcaseâ€™s Steve Goetzinger about traditional architecture plans.
Click here to read the rest of this story.