Step Into Steelcase’s Virtual Office Space to Experience Future Furniture Design

OfficeThe word innovation doesn’t usually bring to mind wastebaskets. But back in 1914, a Grand Rapids, Michigan–based furniture company received a patent to make something the world had never seen: a strong, durable, fireproof, low-cost wastebasket.

More than a century later, Steelcase is an architecture, furniture, and technology products provider with 60,000 products and 20,000 finishes on offer. And a culture of innovation has remained core to the company since that first patented design.

The latest Steelcase design advance is a virtual one – a new innovation to help design, assemble, and market its products. “When you tell customers ‘this is a small office, this is a small hallway, this is a big hallway’ they have a really difficult time understanding the space,” says Steelcase’s Steve Goetzinger about traditional architecture plans.

Click here to read the rest of this story.