The PC isn’t quite dead yet, but when it comes to connecting today’s SMB with customers and prospects, it might have been played out. Thankfully there’s a new frontier looming — mobile.
Mobile-first has moved beyond being a hot idea and should now be a minimum requirement in your marketing toolset.
Why? Because your customers, users and stakeholders are finding and engaging with your business using mobiles, and are poised to do so in greater numbers than they ever did from laptops or desktops. Roy Morgan reported in August that the number of Australians doing their banking on mobile devices has tripled in the last three years.
Mobile call intelligence provider Invoca analysed more than 32 million phone calls placed to businesses across 40 industries last year and found that 54 percent originated with engagement on a mobile device
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