Artificial Intelligence Not Dumb Science
Since computers were invented, we’ve given them information and told them what to do. What if they could decide what to do with the data themselves and become smarter in
Publication: Telstra Smarter Business
Be My Guest: How Guest Wi-Fi Services Benefit Small Businesses As Well As Customers
While ordering a coffee or taking a break while shopping, many of us sign into the free Wi-Fi. In doing so, we’re providing one of the biggest opportunities for small
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Pass The Parcel: How To Integrate Postage Services Into Your Website
Incorporating automatic postage calculators into your online store might be the critical step you need to turn casual browsers into dedicated shoppers. If you’ve ever shopped online – and who
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Sharing the Journey With Your Customers
Provide a product or customer experience people love and they can become an effective marketing asset – talking about your brand and referring you to their friends and followers, both
Hot Desking: How Successful Businesses Make it About People, Not Desks
Hot-desking is still a thing, but the secret to making it work is to look beyond mere desks and realise it’s not about moving, swapping or removing furniture, it’s about
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The Art and Science of a Cross-Platform Customer
With businesses operating in so many different channels – both on and offline – the challenge is how to give your customers the consistent and unified experience they expect. Today,
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Finding Yourself: The Art and Science of Digital File Management
Improved storage technology means you can keep almost all the information you generate and receive nowadays. That’s great, but it can also make finding the particular file you need, when
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Beyond Cards and Cash: The New World of Customer Payments
New embeddable technologies and connectivity has enabled everything from contactless payments to using PayPal to buy a T-shirt or coffee. But without buying and deploying a new system for each
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Not Just Entertainment: How Virtual Reality Can Work For Your Business
Thanks to VR, visitors can spend minutes rather than seconds on sites, and the more time they spend, the longer you have to convert interest to a sale. Joseph Wall
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Beyond the ‘Like’: Extracting Value From Social Media Data
Even smaller operations can mine social media data and use those insights to build a better business. To most of us, the unique selling point of social media is the
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