There are literally seven or eight CD players an average household. Imagine if every time you bought a CD you had to read the instructions on the CD to make sure it was compatible with each player. … Continue readingNot the Standard Approach
You couldn’t talk about Macromedia’s latest toolkit without mentioning the acquisition of the company by Adobe, a takeover that happened concurrently with Studio 8’s arrival, shareholders approving the acquisition only days after it was released. … Continue readingBeyond the Web
Western Australia is a funny place. Innovations are coming from several areas and industries that sometimes overshadow the accomplishments of Sydney or Melbourne based practitioners, and not just in areas we think of as distinctly western, like mining. … Continue readingSmooch
You’ll rarely hear anyone in advertising or communications (or any field at all for that matter) talk about how easy it is to get clients and how they can afford to throw a bit of money away on a dodgy business practice now and then. … Continue readingThe Big Pitch
HTML emails are the darling of commercial operators for several reasons — not only do they look better, it’s easier to track how many people read them. And there’s no reason you can’t send HTML emails to show family photos, portfolio samples to a prospective employer or just to entice people to visit your own website. … Continue readingAdd Life to your Emails
