Thanks to VR, visitors can spend minutes rather than seconds on sites, and the more time they spend, the longer you have to convert interest to a sale.
Joseph Wall of Wow 360 Virtual Tours got on the virtual reality (VR) bandwagon before most small businesses even knew VR was possible. Now the rest of us are just catching up.
Unless you’ve been living under a rock, you should know that virtual reality is finally coming into its own. A slew of high-profile VR console games were announced at 2015’s E3 gaming expo, and Hollywood is so interested in the potential of VR that talent agents are appointing lackeys to look into it.
But how can VR benefit a small business? Well, virtual tours of businesses – accessed online – are becoming a proven marketing tool, says Sydney-based VR tour builder Joseph Wall of Wow 360 Virtual Tours. His clients report that letting their customers walk through their premises, whether it’s a real estate business, a gym, a cafe or interior design business, helps present them as legitimate operators.
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