Data management refers to the ability and systems you need to identify, define, integrate, retrieve and action different datasets for different purposes. A typical example is customer contact or payment details, which are used by sales, marketing, and analytics alike.
The cornerstone of data management is to create accurate and consistent content standards. They should contain very precise methodologies around use cases and contextual meaning (which you can capture in metadata), so as they move throughout the enterprise from one process or person to another, you can be assured of information fidelity and accuracy.
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