There’s a whole new way to make media and entertainment (M&E) content using game engines, sound stages, LED screens, and digital data. Welcome to the age of virtual production.
Avatar (2009) was the most visible early example, then virtual production practices slowly became more common until the lockdowns of the COVID-19 pandemic made it essential. Today, productions can give actors costumes and props and then do everything else digitally, with environments and backgrounds built within software and broadcast on giant LCD screens in enclosed, weatherproof performance spaces.
This represents the confluence of several established tools and techniques—and artists and studios are getting on board as costs come down and the results keep improving.
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