How to bring a classic motorcycle design back to life

Kiska MotorcycleAs any advertising pro will tell you, the secret to selling is to make an emotional connection. If you offer a lifestyle, fashion, or aspirational purchase, you’re not selling a product—you’re selling a feeling.

KISKA understands that like few other industrial-design studios, which made it the perfect choice to bring back and update the iconic Husqvarna Silverpilen (Silver Arrow) motorcycle sold between 1955 and 1965. Taking inspiration from the original bike, KISKA created two gorgeous new models, the SVARTPILEN and VITPILEN.

KISKA began in the 1990s designing motorcycles for KTM (owner of the Husqvarna brand), and the firm’s work has evolved over the years to encompass all of its clients’ brand touch points, from concept through sales materials.