The first thing to remember about a digital transformation strategy is that your people and technology have to work together to be successful. The flashy buzzwords and marketing spin might blindside you into thinking you need a certain product, but your employees know what your business aims are. Your digital transformation strategy and the products and tools you adopt should be dictated by that knowledge and the people that are going to implement them.
What can a digital business transformation strategy do?
A digital strategy is critical for any SME today because it will make your daily operations faster, more efficient, and, therefore, cheaper.
Marketing and sales
In marketing and sales, your digital strategy will help you find customers where they live and speak their language using the styles of each platform they use, including email and social media. It makes any leads you generate easier to act on because your customers will tell you what they want, virtually hand-feeding you the means to turn engagement into sales.
Using tools like CRM and marketing automation software, you can also track customer interactions, so you’ll have a much clearer idea of where opportunities are (or aren’t). This shows you where you should apply resources at a very granular and real time level.
Click here to read the rest of this story.