Could Peer-to-Peer Technology Solve the Privacy Conundrum?

PrivacyA unique approach to crunching website visitor data promises the best of both worlds between accuracy and privacy, writes Drew Turney.

Data learned from people’s behaviour online is an important tool in everything from marketing to social planning, but consumers lose control over their privacy the more data is collected about them.

The trick is in knowing as much about you without identifying you as an individual, and computer scientists from Saarland University and the Center for IT Security, Privacy and Accountability (CISPA), in Germany, and the Italian IMT Institute for Advanced Studies might have cracked the code.

Their technology, known as Privada, uses peer-to-peer file sharing as the inspiration to send parts of website visitor data to different servers for processing and storage.

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