Welcome to the new world of technology marketing. As corporate activist Naomi Klein says in her book No Logo, ‘Brand X is not a product, but a way of life, an attitude, a set of values, a look, an idea.’ Nowhere is this more important than to technology companies themselves. … Continue readingTechnology for Life
Science writing wasn’t really an early focus in my career for two reasons. First, it’s a small, specialised field and I frankly didn’t have the experience or knowledge. Second, I’d considered myself a computer, phone and application guy since first becoming a freelance writer.
I reviewed the latest mobiles and software. I was fully acquainted with the whole Mac versus PC thing at its height. I gave ratings out of five, knew all the products RRPs and my system was littered with product shots from PR agencies working for the IBMs, Lenovos and Samsungs of the world.
Today my interest is where tech fits into our lives. Sometimes it’s AI agents that appear all but human, sometimes it’s an emerging field like the new Internet of Things paradigm of short lived, disposable sensors.
But my knowledge of science evolved and grew and I’ve been thrilled to join the ranks I’d always admired and envied and write about scientific topics from the whimsical, like when Skylab returned to Earth in remote Western Australia, to the socially urgent, like the way the human brain reacts to sexual assault.
Your ISP will no doubt offer domain registration services as part of their hosting packages. Have a look around their site for pricelists and what’s included. Domain names incur a charge every year or two, depending on the level (ie .com vs .com.au etc). … Continue readingBest Addressed
Unless you’re talking film editing or high-end 3D rendering, computer software doesn’t come as RAM hungry as Photoshop. On a brand new G4 or Pentium III it was like lightning, but on the original Pentiums and Power Macs plenty of us are still saddled with, it was fraught with twitchy, irritating delays. … Continue readingStudio in a Box
The digital revolution is in full swing, but there’s no need to be left out just because your technology hasn’t kept up with the Jones’ (or the Jobs’). Apple’s much trumpeted digital lifestyle gives you the power to share, archive and display your music, films, home movies and photos. … Continue readingTrash the Projector
Says Steve Lieblich — who joined i-delve’s creators nine months ago to help commercialise it — ‘The Geographic Information Systems market is growing at about 20% a year, and it’s worth $32 billion. It’s a very broad market.’ … Continue readingDelving into an Increasingly Complex World on the Web
Rhetoric about stamping out terrorism has reached every aspect of business and life — including technology. Bill Clinton’s recent comments in Adelaide are prophetic warnings about terrorists moving plans, resources and funds across the world with ease using technologies such as the Internet. … Continue readingSecurity vs Privacy
The same limitation affects everything when you’re talking about the Internet. It hampers email transmission, the advent of digital TV, and websites that win a slew of design awards but which — in the real world — fail without a whimper when people don’t have ten minutes to wait for while some huge animation to download. … Continue readingStreamlining the Information Flow
And MYOB appears to have a history of putting their money where their mouth is. The same reviewer called Data-tech (MYOB’s publisher) technical support "extremely impressive. … Continue readingAccounting for Market Share
Since (and indeed before) the days when the Apple II and Commodore 64 sat on our desks and we wrote software to blank cassettes, computer users the world over have faced a universal conundrum … sacrificing file size without sacrificing quality or quantity. … Continue readingPut on the Squeeze
Whether you’ve spent your career learning about CMYK vs RGB and dpi vs lpi or .gif vs .jpg and .html vs .cfm, the leap from print to web (or vice versa) doesn’t involve a huge learning curve. As long as you have a mindset that can follow visual area, images and text, layout disciplines tread many of the same paths. … Continue readingAdobe Premiere 6.5