BlackBerry Tries to Remain Relevant

BlackberryYou don’t need to look at just the market perception to realise RIM is in decline. While Android and iOS are grabbing all the headlines, Gartner Research reports worldwide market share for the company’s products fell from 15.4 percent in the third quarter of 2010 to 11 percent for the same period in 2011.

The company is on a mission to try and convince both the enterprise and consumer sectors it’s still a good bet and capture some of the app-hungry market of consumers who play games and connect to social networks.

The first step was RIM’s acquisition of the QNX operating system in 2010, which it selected to drive its foray into the tablet market with 2011’s Playbook tablet, rather than the BBOS operating system that drives Blackberry handsets.

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