Even smaller operations can mine social media data and use those insights to build a better business.
To most of us, the unique selling point of social media is the attention it gains and the interactions it sparks. With the right strategy, many businesses have transformed that attention into revenue. But big data offers far deeper insights into customer behaviour that can help make a real difference to your marketing.
We’ve all heard the statistics about how much information the human race is generating. In 2013, 90 per cent of the information in the world had been generated within just the previous two years.
This mountain of data presents almost limitless potential to better understand patterns of customer behaviour.
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